JEWELLERY DESIGNER Sophie Keegan Baum spent her childhood traveling between Sydney, London and some of the most far-flung destinations. As a result, the mother of three, Alfie, Casper and Max, has a carefree yet idyllic outlook on life. Photographed at home in Hamburg – the latest in a Country Road x Moda Familia instalment – she shares her viewpoint on design and motherhood.
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Welcome To The Neighbourhood: main picture top, Sophie Keegan Baum with her sons, Alfie and Max, in the entrance of her Hamburg home. Sophie wears a COUNTRY ROAD cotton top and jeans with a GOYARD tote and her own SOPHIE BAUM jewels, the boys wear COUNTRY ROAD; Home Sweet Home: above, the jewellery designer's chic estate. |
Easy Does It: above, Sophie wears COUNTRY ROAD canvas hat and Broderie blouse with MISSONI pants and her own jewels. |
CAN YOU SHARE YOUR VIEWPOINT ON MOTHERHOOD, IN PARTICULAR ON RAISING BOYS? My life is all about my three boys, Alfie, Casper and Max, whom I absolutely adore. I think they help me in a way because they love that I’m creative, and in fact they’re very creative too. I try to always be there for them in the moment when I come home, I think that's very important. I’ve also decided that at this stage of my life I’m not taking my business to the next level, as I want to be able to work around my children's lifestyle. It's important to have balance.
YOUR PERSONAL STYLE, BOTH IN THE HOME AND IN YOUR WARDROBE, IS CHARGED WITH A RICH KIND OF ALLURE AND FEMININITY – HOW DOES YOUR AESTHETIC CROSS OVER? I love collecting things and going to antique markets to find decorative oddities and treasures. In particular, I love coloured glass, I have a small mineral collection, also the garden coming into the house and I adore my children’s paintings in frames.
![]() Let's Lie In: above, Sophie with her sons. The designer wears a COUNTRY ROAD Broderie blouse and MISSONI pants, the boys wear COUNTRY ROAD; Secret Garden: below, Sophie wears COUNTRY ROAD with her own jewels. |
HOW DO YOU PULL YOUR LOOK TOGETHER? DO YOU HAVE CERTAIN STYLE CODES? I love clothes; I really am a bit of a luxe addict in a sense. Having said that, I don't buy a lot. I think I am always quite focused on beautiful quality and timelessness. In a way, I see my clothing style as part of my creativity – when my parents took me to Paris, I remember designing clothes, hats and bags on the hotel stationary and that has always stayed with me.
CAN YOU SHARE AN ANECDOTE ABOUT LIFE IN HAMBURG? My husband and I make a conscious effort to be low-key with the boys at the weekends. We have a long breakfast in the garden, and then just hang about. If the day is good we might take the boat on the river or watch an old film in the afternoon — we love a James Bond classic. It’s the perfect way to recharge for the week ahead.
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