Hello, Sunshine!

All In The Family: Gemma Ward with her daughter Naia in the new campaign captured by photographer Will Davidson.

And baby makes two! Australian supermodel Gemma Ward marks her return to fashion as the face of Country Road’s new campaign 


  1. Baby steps might be a fitting description for Gemma Ward's modelling comeback were it not for the international attention she has garnered along the way. The Perth-born model and actress appears in a new short film for Country Road, alongside her 10-month-old daughter, Naia. Of the project Ward said: “The film really sums up an Australian summer for me. Sharing the location with my daughter was phenomenal, she loves the beach and playing with her in the water is one thing I cherish. The shoot felt so natural and organic – I felt very much at home.” 

Photographed at Whale Beach and Seal Rocks by photographer Will Davidson, the campaign captures Ward in a series of dreamlike holiday scenes and the mood couldn't be more uplifting. The company's Managing Director, Sophie Holt, said it perfectly sums up what Australians love about summer. “We are so proud of this campaign. It calls out the freedom and joy of the Australian summer, the simple pleasures of time spent with family and friends, the natural beauty of our landscape. Gemma was amazing to work with – very relaxed on set, very professional, and strikingly beautiful”. The shoot marks Ward's first campaign in six years and follows on from her recent runway return in which the model opened Prada's spring/summer show in Milan.