The charitable initiative, Born Free, has called on some of fashion’s most powerful women – and their children – to create a dynamic collection to raise awareness for a global cause
Photographs by Patrick Demarchelier | Words Natasha Inchley
A few of the fashion industry’s most influential women have joined forces with the Born Free Africa charity and Shopbop to tackle a major global HIV issue. The campaign was instigated when program director, John Megrue, discovered that a single pill per day could prevent 98 percent of transmissions of the deadly virus from a mother to her unborn child.
To raise awareness a powerhouse team was formed, including US Vogue's Editor-In-Chief, Anna Wintour, together with 22 fashion designers the likes of Miuccia Prada, Victoria Beckham, Phoebe Philo and Stella McCartney. Their exclusive mummy-and-me designs incorporate the printed fabrics of Kenyan artist Wangechi Mutu, with one-hundred percent of the proceeds being used to support the administration of medicines throughout Africa.
“Born Free is an idea that came from a place of deep respect for the delicate cycle of life,” Mutu said of the collaboration. “How incredible to be able to work with gifted designers, who as mothers recognise what the devastating loss of a child could mean and how easily that loss can be avoided.” The Born Free Africa collection is available exclusively from ShopBop. To learn more about the program look up www.bornfreeafrica.org or shop the pieces below.
Model behaviour: main picture top, Chanel Iman in Marni and Lily Aldridge in Prada. Above, left, Sasha Pivovarova with her daughter Mia wearing Prada; right, Doutzen Kroes with her son, Phyllon, in Chloé and carrying Tory Burch. Below: left, Christina Kruse wearing Isabel Marant with son, August; right, Karolina Kurkova carrying Céline, with son, Tobin.